Home Grounds
Young Shits November 2024

Pangea Cafe, built by immigrants and loved by Brits, wants to highlight its diverse roots while firming its stance against racism. So we tapped onto the universal gesture in coffee culture, writing your name on a coffee cup. 

We’ll create custom cup sleeves representing our coffee beans from all over the world. Our stance against racism is printed on each sleeve with space for patrons to add their name underneath.

By having their name under the pledge, patrons now carry a public promise to stand against racism!

ROLE: 
Copywriting

CLIENT: 
Pangea Cafe

We’ll even take this one step further.

In the UK, petitions can be created to directly ask the parliament for a change in government policy.  After 10,000 signatures, petitions get a response from the government. After 100,000, they are considered for debate in parliament.

We've transformed napkins into easily signable petitions, empowering people to call on the UK Parliament to drive meaningful systemic change.